Anna C. Knight

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'Brands are waking up to the fact that women's sport is a new market that can deliver better value'

Mon Apr 11 , 2022
[ad_1] ON THE MORNING of 20 January, news of a landmark deal in women’s sports filtered through on Irish media outlets. The Galway camogie team, who are the current All-Ireland champions, had just agreed a significant sponsorship arrangement with a leading high-tech manufacturing company with headquarters in Maynooth. The figure of €250,000 […]

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