The journalist’s personal brand – Ash’s Sports Talk


John Morgan, commonly listened to inquiring the 1st thoughts at UFC Push Conferences, is a major journalist identity in the MMA local community. He’s received a lot of accolades to brag about his reliability, such as 2009 observing him acquire MMA Journalist of the year together with receiving consecutive nominations for the duration of 2010-2019. John is a contributor to MMA Junkie, editor-in-chief for, and the host of the MMA roadshow. This site will break down how John utilises his personalized model, and his content streams amplify his tone of voice.  

MMA Junkie

MMA Junkie has grown into a global hub of MMA information, predominantly concentrating on updates across the UFC. Usual content involves news, interviews, videos and live weblogs throughout the MMA landscape. MMA Junkie at present acquires around 2.5m social media followers and 253k+ YouTube subscribers its believability shines via social media by using various journalists referring to MMA Junkie regularly when fresh information is coming from the activity.

In spite of it getting a information platform, MMA Junkie has develop into a channel exactly where MMA followers can buy tickets for MMA-relevant occasions, which include occasional combat nights, casino evenings, visitor appearances, and many others. It is a fantastic opportunity to open up a monetisation stream, even though it’s far more than that for the channel. It is a possibility to construct a superior being familiar with of MMA Junkie followers and individuals by third-celebration facts collection. There are many likelihood to capitalise even further visitors by means of this initiative, such as presenting followers buying tickets to get discount rates from their subscribers of MMA Junkie newsletters or even presenting prize draws for those people following MMA Junkie on certain social media platforms.

Being a recognised contributor for this platform, John has improved the manufacturer to outperform its reason. For this explanation, for forthcoming journalists, when developing an viewers, it’s significant to assume about how your manufacturer can pivot very similar to MMA Junkie to maintain your viewers monetizable.

John is the editor-in-main of, another system that oversees the most recent news across MMA. Aside from standard news, the website has a enthusiasts forum site that permits MMA supporters to interact with each individual other underneath the brand. Information pages offering community forums is an effective possibility to build admirer engagement by way of supporters talking about a variety of matters as a result of your manufacturer. It can also reinforce your on the web community and relationships lovers have with journalists contributing to the platform.

MMA Street Clearly show

The MMA Street Show is a podcast where John shares his perspectives on the MMA landscape, alternatively than reporting from a non-bias position of view. Ariel Helwani, Josh Cohen, Din Thomas, The Schmo, Helen Yee and far more also have their personal podcasts to categorical their perspectives, proving an efficient chance to develop lover engagement.

So far, John contributing for MMA Junkie is what he’s most greatly recognised for is a project wherever he’s obtained a possibility of building a stable online community, and the MMA Road Show enables his enthusiasts to make own connections with John not as a journalist, but as a supporter.


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Anna C. Knight

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