DraftKings expanded an existing deal with the Nationwide Soccer League on Thursday.
What Occurred: The National Soccer League and DraftKings Inc (NASDAQ: DKNG) expanded an exclusive daily fantasy partnership to Canada.
The existing offer signed in September 2019 was restricted to the United States as an exclusive deal between the two get-togethers.
Why It’s Important: Every day fantasy athletics is rising in reputation. A lot more importantly, this could give DraftKings a excellent entry into Canada and the capability to gain a potent consumer foundation of each day fantasy sprots consumers before sporting activities betting is legalized in the country.
Monthly bill C-13, which is in laws in Canada, would allow provinces and territories in Canada to permit on-line and bodily sporting activities betting.
DraftKings and FanDuel are among the the leaders in the on-line sprots betting marketplace, and some of that success could come from their early entry in everyday fantasy sports.
If DraftKings can attain a huge pool of each day fantasy users, it could cross-market its sporting activities betting if Canada legalizes.
DKNG Price tag Action: Shares of DraftKings were up 2.84% to $61.82.
© 2021 Benzinga.com. Benzinga does not give investment decision advice. All rights reserved.