4Global reveals growth plans following IPO, hires Kerstin Obenauer to drive global expansion


By Liz Terry    29 Mar 2022

Kerstin Obenauer is joined the 4Worldwide team to drive global enlargement adhering to an IPO / 4International

Consultancy 4Gobal has revealed global advancement options next an IPO in January which valued the company at £24m.

4International creates the Datahub and Social Worth Calculator and has a variety of contracts with organisations this kind of as Sport England.

The organization has employed Kerstin Obenauer as its chief customer officer in a new position, with a transient to generate international product sales.

It also consults on significant situations, obtaining worked on a vary from London 2021 to the 2022 Women’s Euros

Athletics details investigation and consultancy company 4World-wide has appointed Kerstin Obenauer as chief buyer officer as section of a new expansion approach.

The company, which retains substantial public sector contracts for organisations these types of as Activity England, did an IPO in January 2022 valuing it at £24m.

Obenauer will head up the account management and shipping workforce in a new job made to extend the company’s consumer foundation internationally.

She was beforehand Uk nation director at tools provider, Egym, centered in Munich.

4World wide is known for its Datahub and Social Value Calculator items, which it claims permit operators to map entry to action-centered facilities, these kinds of as wellbeing golf equipment and leisure centres, in genuine-time and providing insights into buyer behaviour and interests, though also assisting to focus on expenditure.

The enterprise also consults on sporting events, acquiring labored on situations from London 2012 to the 2022 Women’s Euros, which consider put in England this summer time.

Obenauer said: “When meeting with the team, it grew to become distinct we share the very same state of mind and eyesight. We know the crucial function physical action and activity perform in improving upon people’s lives. I glimpse forward to producing sure 4Worldwide works all over the world to support produce these opportunities.”

CEO, Eloy Mazon, mentioned: “We’re looking at robust development and enlargement, each in Europe and North The us and Kerstin’s know-how will allow us to scale both of those our solutions and our ambition to become the world’s major consultancy in athletics info and important events.”


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